The Bella Model Is The Evolving Brokerage ModelWow, there is nothing like confirmation than a publication in REALTORMag. Today I read an article by Brian Summerfield, online Editor for Realtor magazine, describing the changing perspectives among consumers and real estate brokerages. Brian explains the major shift in how companies brand themselves to both customers and employees. He describes “most successful brands center on experiential benefits, relationships, and relevance to consumers.” In addition, he writes that the consumers, particularly Generations X and Y, don’t care for traditional focused concepts such as “top producers” and "being #1." Brian continues to state that the young consumers came of age during the housing boom and bust. They desire a professional who will be a knowledgeable, trusted advisor, thus looking for their best interests and not moving them through a “sales funnel.” According to Brian, the non-traditional approach to include a physically smaller office or no office at all, allows an emphasis on service to customers and leveraging.
Bella is thrilled that we share the four categories that meet the needs of current consumers and real estate practitioners in this dynamic changing industry:
· Operations: Should be paperless whenever and wherever possible; training should be created and delivered with the on-the-go associate in mind.
· Offices: More meeting spaces and open areas; also offer ample multimedia tools for presentations, such as large, high-definition computer monitors and flat-screen televisions.
· Tools: Leverage private and public social networks, virtual meeting platforms, and tablets that allow agents to connect and collaborate.
· Culture: Leverage new techniques and technologies to facilitate networking and sharing of information.
For the full article, please visit http://realtormag.realtor.org/for-brokers/feature/article/2012/11/evolving-brokerage-model.